An exhibition that ran for 3 1/2 months / 35,000 visitors / 2nd most visited exhibition within that period (after Carravagio) / 18 videos shown, amounting to 10 hours of screening / 15 alcoves converted into screening rooms / A mosaic of 1000 faces / One "making-of" area
FROM JUNE 11 TO SEPTEMBER 26, 2010
The exhibition took place in the heart of the city, in the famous Mercati di Traiano building – the "Markets of Trajan", facing the Colosseum. Visitors were invited to embark on the journey to meet men and women, by following a path through the building and leading to fifteen screening sessions held in 15 alcoves. The contrast between portraits dating back to Roman times and portraits of today allowed visitors to cross the border of civilizations in a majestic setting.
A press conference was held on June 10, 2010 in the presence of: Yann Arthus-Bertrand, Luigi Abete (President of BNL, member the BNP Paribas Group), Umberto Croppi (Director of Cultural Policies of the City of Rome).
The press conference was followed by an inaugural evening, attended by 250 guests. In addition, BNL also organized several exclusive evenings for its major clients.
By supporting us, our sponsor, BNP Paribas is reaffirming its stated mission to become "a bank for a changing world". Its close support throughout the project, from the outset to the exhibition in Rome, is an expression of common values and unwavering commitment and enthusiasm of a dynamic and effective team.
BNL, the subsidiary of the BNP Paribas Group in Italy, supported the exhibition by financing the organization of the exhibition, by organizing and financing its public relations campaign, and by providing assistance to GoodPlanet through its networks. We are deeply grateful to their teams for their involvement in the project.
The City of Rome, which manages the Mercati di Traiano Museum, hosted the exhibition.
The Mercati di Traiano - Museo dei Fori Imperiali Museum, hosted the exhibition.
The Harman / JBL Group provided the audio equipment for the exhibition's screening areas.
Sanyo has facilitated all the video projection setups.
Samsung has enabled highlighting these testimonies to best advantage by providing high-quality screens.
Arjowiggins Graphic facilitated printing the exhibition flyers and booklets on Cocoon Offset paper, a Group innovation, using high-whiteness, 100% recycled, FSC-certified paper.